Digital Marketing services for founders & creatives
Digital marketing strategist | Audience and data obsessed | Lover of founders and entrepreneurs
Demystifying digital marketing
Hi! I’m Caroline. I’m an experienced marketer with over a decade of proven success in the digital marketing services space. Working with nonprofits across the state of Georgia, I’ve built a reputation for being knowledgeable, creative, and efficient in the digital marketing services space.
With Southern Grit Digital, my goal is to pass this creativity and efficiency on to you. No one tells you how confusing marketing can be when you start running a business, and sorting through article after article that disagree on what you should do is exhausting.
That’s where I come in! I’m here to demystify the digital marketing process. Whether you’re looking for someone to help answer your questions or a full-service digital marketing professional who will take the stress off your plate, I’ve got a package to suit your needs.
10+
Years of digital marketing experience
$22M
Raised annually through direct response marketing
470K+
Constituents converted through campaigns

See what clients are saying about caroline
Recent Blog Posts
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Everything I Wish I Knew Before Sending My First Newsletter
Email Marketing 101: A How-t0 Guide Class is in session A practical guide to building, sending, and actually landing in inboxes…not spam folders. Email marketing has a reputation for being either a spam factory or a mysterious dark art. The truth? It’s neither. Done right, it’s one of the most powerful tools you have, because…
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Social Media Strategy for a Somatic Practitioner
Building a strong social media presence without stress. Role: Digital Marketing ConsultantClient: A social worker with a community focused on peer support groups and somatic practice resources. Assets to market included: Challenge A social worker with a somatic practice and nervous system regulation business needed help with her social media presence. She wasn’t active on…
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Klaviyo Automation Rescue for a Tea Company
Reworking automated email drip campaigns to convert in the wellness and retail space. Role: Digital Marketing ConsultantClient: An e-commerce brand selling organic teas Challenge A successful lead magnet strategy in the fall of 2025 drove several hundred new newsletter subscribers, but the follow-up email drip campaigns had not led to any conversions. The founder of…
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What “Digital Marketing” Actually Means for Small, Women-Owned Businesses
And why it’s not as complicated or expensive as everyone makes it sound. Caroline Benefield | Digital Marketing Consultant | Southern Grit Digital “You need to be doing digital marketing.” You’ve heard it a hundred times. Maybe it came from a business coach, a well-meaning friend, or an ad that followed you around the internet…



