email marketing

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    Everything I Wish I Knew Before Sending My First Newsletter

    ByCaroline Laine

    Email Marketing 101: A How-t0 Guide Class is in session A practical guide to building, sending, and actually landing in inboxes…not spam folders. Email marketing has a reputation for being either a spam factory or a mysterious dark art. The truth? It’s neither. Done right, it’s one of the most powerful tools you have, because…

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    Klaviyo Automation Rescue for a Tea Company

    ByCaroline Laine

    Reworking automated email drip campaigns to convert in the wellness and retail space. Role: Digital Marketing ConsultantClient: An e-commerce brand selling organic teas Challenge A successful lead magnet strategy in the fall of 2025 drove several hundred new newsletter subscribers, but the follow-up email drip campaigns had not led to any conversions. The founder of…